RESUME — Anna Wiksten

Anna Wiksten

University of Kansas Graduated: May 2023

Bachelor of Science

Major: Strategic Communications

Minor: Business

CAPA The Global Education Network (London, England) Summer Abroad 2021

International marketing

ACCENT Global Learning (Rome, Italy) Summer Abroad 2022

Ethnography

Magellan Financial September 2023 – Present

Digital Marketing Specialist July 2024 - Present

Sales Support September 2023 - July 2024

Communications and Marketing Intern

Created social media posts for the Dole’s Student Advisory Board and the Dole Institute.
Designed event invitations, donation cards, event flyers, and holiday cards for the Dole Institute.
Redesigned the Dole Institute’s Instagram by redesigning its look and developing a new social media strategy to help boost outreach.
Organized and stored digital event photos.

Indeed (National Student Advertising Competition) August 2022 – April 2023

Creative Director

Developed a marketing campaign with a team of eight over nine months for Indeed.
Conducted primary research on Indeed, the target audience and the job site industry.
Coordinated a creative team of four in developing a creative platform, creative assets, a plansbook and a pitch presentation.
Pitched our team’s campaign to a panel of judges from the American Advertising Federation, earning our team 4th overall for our district.

Programming Assistant

Composed weekly newsletters on Mailchimp to be sent out to the KSPA community.
Collaborated with the KSPA team on themes and prompts for regional and state contests.
Organized a research project to understand how KSPA students and advisors interact with KSPA and what KSPA can do to reach them better.
Developed writing and visual contest prompts for Kansas high school students.

Bulbshare Limited June 2021 – July 2021

Community Marketing Team Intern (London, UK)

Collaborated with NYX to develop a marketing strategy for a new campaign.
Developed company social media posts for Instagram, Facebook, Twitter, and LinkedIn.
Coordinated Google Business listing posts and Quora answers to increase awareness and establish credibility in its industry.
Composed and wrote surveys for companies like Wrangler and Colgate to be released to general public and private communities on the application.

The Agency August 2022 – May 2023
- A student-led advertising agency at KU’s school of journalism. I worked with clients to develop branding, messaging and marketing solutions.
National Student Advertising Competition August 2022 – May 2023
- A college advertising competition where we had to create a strategic advertising campaign for Indeed. My team placed 4th overall for our district.
The Dole Institute of Politics’ Student Advisory Board Spring 2022 – May 2023
- A group of KU students who are interested in civic engagement, community service, the importance of voting and politics.
Jayhawk Jukebox January 2021 – May 2023
- A weekly tv show about music broadcasted on KU’s Media Crossroads YouTube channel.