Print Ad Design for the Vitamix FoodCycler FC-50

(SPRING 2022) - For this assignment, I was asked to create a print ad that would be featured in a magazine. This design is intended to be a full-page ad in Food & Wine Magazine (8 1/4” x 10 7/8”). My target audience was GEN X parents with two teenage kids living in the suburbs.

My original idea

Product: Vitamix FoodCycler FC-50

Medium: It will be a full-page ad in Food & Wine Magazine: 8 1/4” x 10 7/8”

Writer: Anna Wiksten

Visual Concept

The advertisement is going to be simple. It’s going to use the design principle of balance. There will be two images next to each other with copy underneath. There will also be the design principle of creating a visual path, with a hand holding the compost. The hand will draw the view toward the copy.

Image

I plan to use a picture of a trash bag and an image of compost from pixabay.

Headline

It’s time to downsize

Body Copy

Tired of taking out the trash? Then downsize your food waste. The FoodCycler FC-50 takes food scraps and breaks it down to 1/10th of its original size, all with the press of a button. It’s small too. This small, sleek appliance can fit anywhere. And because it’s quiet and odorless, you might even forget its there. Let the FoodCycler FC-50 downsize your food waste. Visit our website to learn more.

Call to Action

Visit our website to learn more. ( https://www.vitamix.com/us/en_us/ )

Slogan

Nothing Wasted